The Rise of On-Demand Fitness

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“Covid-19 has pushed people to think about health more holistically.” For evident reasons, most people who had any sort of fitness routine were forced to change it in CoronaVirus. We set up mats in our living rooms for virtual workouts, went on socially isolated walks, and feverishly searched the internet for a set of dumbbells instead of going to the gym or attending group fitness programs.

9 Factors The Fitness Industry Is Booming

It’s critical to understand why a given business or industry is prospering. This allows you to determine whether the growth you’re witnessing is sustainable or if it’s a bubble about to burst. Now, we will take a look at nine reasons why the fitness industry is booming and why it’s a better time than ever to get engaged.

1. Health insurance costs

Employers and insurance companies can save money on insurance by promoting healthier lifestyle choices. It’s clear, healthy people cost less to insure. Many organizations are now sponsoring fitness classes or gym subscriptions. Many employers and insurers now reimburse the price of a fitness club membership or studio sessions if an employee can demonstrate that they are used. This is a rapidly expanding market area that, while not large enough to sustain a health club or studio’s profitability on its own, has become a highly valued source of extra revenue in the business.

2. Streaming exercises classes

People who couldn’t find the time to go to the gym before there were adequate streaming options definitely didn’t go. However, before getting the kids to school, someone can now broadcast a workout class to their living room television. Or late at night, or at lunchtime.

You may believe that people who stream fitness courses are bypassing the gym, but we’ve shown that the opposite is true: virtual exercisers generally also have a health club or studio membership. It makes sense because this combination provides variety, social connection, and allows them to exercise for longer periods of time. Many fitness enthusiasts, even beginners, now use a variety of locations to keep on track with their fitness goals.

3. Fitness Technology Innovations

Changes in technology have an impact on practically every business and aspect of our lives. Wearable technology, smart workout apparel, and high-end home gyms with personalized coaching powered by artificial intelligence are now available. Users can become more aware of their own health and fitness by using wearable technologies. With the capacity to track every step, calorie, heart rate, and blood pressure, as well as how to enhance their health.

It’s becoming more common to incorporate personalized health data into our daily lives thanks to wearables like Fitbit, Apple Watch, and Garmin. Gyms and fitness clubs will undoubtedly become even more linked with their members’ wearable technology in the coming years.

4. The new demand for nutritious foods

Due to pandemics, Consumer demand has been moving away from industrial-scale processed food in favor of nutritious, more natural, and organic options. People across the country are becoming more aware of what they eat as a result of this switch, which has resulted in an increase in interest in fitness.

When consumers begin to think more carefully about their dietary choices, they naturally begin to consider alternative methods to improve their health. It’s similar to how people are becoming more aware of healthy eating habits: once they begin to pay attention to digital feedback, they begin to make healthier decisions in other areas of their lives.

5. Budget-friendly gyms.

Traditional budget gyms typically provide a huge club with a range of equipment as well as additional amenities like tanning, hydro massage loungers, dry saunas, and other perks. The HVLP category includes all of the benefits of the “low price” category, as well as more fitness equipment, group fitness classes, small group training, and personal training. It’s no wonder that HVLP clubs are increasingly becoming the dominating rivals in the health club sector, given their superior value proposition.

Boutique studios, which have been rapidly expanding around the country, are less impactful but nonetheless significant. These studios are frequently small and cramped.

6. Outdoor obstacle races

For many years, these races have grown in popularity and now come in a variety of levels, from beginner to expert, broadening their appeal by offering a variety of difficulty levels and distances.

But what is it about these one-time events that have such a significant impact on the fitness industry’s development? You must train hard for them, and many individuals do so in a health club. All of these elements have combined to create a fitness sector that is expanding at a quicker rate than it has ever been.

7. Hybrid Studios

It’s already a usual site for health clubs and fitness centers to offer products like protein bars, smoothies, and snacks. Health and wellness are now being combined into a fully integrated one-stop shop by businesses. Fitness, nutrition, and health are all intertwined, and brands are combining many services into one space to provide members with additional value.

Hybrid sites can offer services such as meal planning and dietary guidance in addition to training and exercise. Equinox, a high-end fitness company, is one brand that goes above and beyond in this area. Guests can take advantage of personal training, group fitness classes, private Pilates, and rejuvenation in the hotel’s spa and pool during their stay.

8. The Impact of Social Media

People on Instagram and social media encourage healthy eating, exercise, and a desire to look lean and athletic. When it comes to advertising in the fitness business, social media fitness influencers are a huge force. Social media has given advertisers the capacity to reach a large number of people, whether it’s for products, services, or fitness centers. Kayla Itsines, an entrepreneur, is a prime illustration of this. Kayla’s fitness empire was created mostly on her Instagram platform, where she sold training programs and attracted sponsorship partnerships. 

9. Emergently-Health Conscious Audience

The emergence of the health-conscious shopper has had a significant impact on the fitness and health business. Consumer knowledge is at an all-time high, whether it’s about healthy food options, boutique gyms, individualised nutrition, or smart technology. Younger consumers are leading the way in terms of good eating habits, and they are more health-conscious than any previous generation. They are willing to spend a higher price to achieve their overall wellness objectives.

Why choose Savvient Technologies for Health & Fitness App Development Company?

One of the best apps in the related field, JSHealth Nutrition, is developed and maintained by us. The app contains many functionalities like App Recipes, movement videos, meal plans, meditations & more!

We design and develop Native Mobile Apps – Android and iOS, starting with an idea & requirement analysis, the Wireframe, the proposed Technical Architecture, UI / Ux design, and the development of native mobile and web-based administrative frameworks. Our team then served clients who put a well-developed, immersive, scalable, and user-friendly JS-health program into the market.

Gymismo is an on-demand fitness marketplace platform for producing, consuming, and sharing fitness content, promoting an active lifestyle. It strives to create value through tailored content, connecting people with their personal trainers; influencing them in a positive way.

We have helped them by developing fully Flutter-based customised platforms in Web and mobile. Our task was to design and develop a stable minimum viable product (MVP) for Gymismo. This would minimize time to market and allow our client to further improve the product based on user feedback. Now we are focusing on full product development.

Conclusion

Health and fitness experts have a range of opportunities to communicate with and deliver solutions to clients, thanks to streaming platforms and social media outlets. Many people who offer fitness services on social media, on the other hand, rely on their physical beauty or creative material to promote their services.

People are becoming more health-conscious and, as a result, some fitness franchises are expanding every year. However, this is not the only reason for the boom. There are the above factors responsible for growth in the fitness industry.

About Savvient:

Savvient focuses on providing technology solutions via Custom Application Development, Product Engineering, Enterprise Solutions, Business Intelligence, and Analytics along with Quality and Testing Services. Our HQ is located in the business hub of Sydney, if you’re searching for a successful technology service provider, call us on (+61)0279113227 or email us at hello@savvient.com.au now.

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