How a Location-based app will help users? benefits of having a location-based app

Published on

Refer to Uber, Instagram, and Pokemon Go, too. All of these mobile apps have significantly affected travel, social media, and gaming. What are these apps’ push factors? The services are located or LBS. As the name suggests, location-based services are connected with the ability to find and offer location-based services for mobile users.

Today we have more than 2.5 billion mobile users around the world and can hit a large variety of industries, such as hospitality, education, shopping, travel, entertainment, and healthcare. Moreover, different companies in these industries continue to thrive in the context of and competition and demand custom app solutions to handle core functions and to achieve interaction and customer focus.

Why do we need location-based apps?

Like we say, it’s crucial to define where you were, where you are, where you are, and where you are. Do you see it? The place is still a major factor. Perhaps this is why businesses prefer to focus on location-based systems during the application development phase. In this post, we will decide why a location-based application is also required.

Whether we like it or not, most smartphone applications use geolocation data. These location-based services provide information, entertainment, or well-being with the use of geo-data from smartphones or other equipment. There are also service providers who can check-in in restaurants, shops, coffee shops, concerts, and similar locations or events. Sometimes companies offer a reward to promote the process – for example, prize, coupon, or discount.

Let’s define the basic function of geolocation app development:

  • Information function: Providing the user with the nearest point or objects in a given location.
  • Social function: The capacity to know other users’ locations
  • Communication function: the option to mark a position on the map (and it will be open to all users); to give comments on visiting a particular location or read the summary of others; to compare your own objects with a particular location of the map (picture or text message).
  • Marketing function: Geolocation has become a medium for promoting brand resources and the basis for efficient procedures for user engagement.
  • Store Locators: When using location-based data, people locate the closest shop conveniently and efficiently.
  • Notifications: Another way to promote businesses is location-based notifications. This concept extends to a service-based business. Your mobile app shows hot deals and offers discounts in the area.
  • Fraud prevention: An Location-based service brings a unique level of safety when a customer is inserted in a credit card transaction by mobile. Finding your phone’s account to a credit card helps you to track global transfers for a short time.
  • Mobile workforce management: Location-based services enable workers to search at one location on their mobile phone for Logistics-dependent firms who hire people in their sector or at many sites.
  • Travel information: A location-based service could provide information on the smartphone in real-time like traffic updates or weather forecasts so that the user can schedule accordingly.

The Advantages of Location-Based Applications

Relevant offers at the real-time

Business owners should integrate location-based apps with their applications and deliver accurate information to their customers about sales opportunities at the correct time. These technologies help businesses interact and benefit from localization with the target customer. In addition, businesses should acquire and create a campaign strategy dependent on useful data on the behavior of their consumers.

As it is very difficult to retain an engagement in regular users, this approach must be used. You have to offer them enticing discounts and free coupons to stick to your application again.

UserBase Enhancement

Public facilities draw the interest of a wide customer pool. Geolocation applications also help you find a spot on smartphones for users. There is, of course, a possibility that they would be insignificant, for example, if the customer is ongoing and is likely to fall off the app.

Therefore, to improve the customer base, you can never play on your abilities. You should do your part to preserve your smartphone’s stable situation on your screen.

Establish Better Connection

Geolocation applications also allow the organization to closely communicate with clients and to understand more about them. Not only can you add new users, but you also get valuable knowledge about the current users.

You may share catered content with people in a similar region, making the audience feel oblivious to your business. Through leveraging consumer feedback, you can get insight into what users think.

For example, you will get a feel of how the two products are doing on the market if a commodity has more examination than other goods.

Personalized experience

Custom mobile apps can act as an improved marketing promotional platform. With the help of push-notifications, you can ‘send promotional deals, coupons, and other marketing material where and where your customers come to your premises. For eg, someone goes down the road getting a notice in your shop about a closing sale. This often gives the consumer a tailored experience.

Better navigation and virtual tour

Hospitals can provide virtual tours and improved navigation via these applications. Companies can also use the idea of virtual and augmented reality to combine it with mobile apps. It is the most spectacular and fascinating use of geographical position. A result of the company can provide its clients with more connectivity and a more living environment by superposing interactive elements on real-world products.

Tracking Facility Beneficial to Business as Well

Companies will evaluate consumer behavior using the available data to give feedback for shopping. After providing a good view of the user’s trend, you can also give customers personalized discounts. People also prefer to look at something using smartphone phones and location-based apps can help businesses view their products or services in search of ideas locally.

Types of geolocation apps

Geosocial applications

Users also placed geotags on social networks with photographs and videos: the restaurant’s URL, the bar, the fitness center, or a beach. When we send texts, we choose to send our location in answer to the question “Where are you?” It’s much quicker than writing a letter. The use of localization technologies encourage us to locate our pair nearby also helped to bring dating applications new life.

Maps and navigation

Google Maps also created new icons of visibility. Applications for navigation and routing provide a lot of helpful capabilities, and users might well benefit. They also offer various routes and encourage users to revisit them while delivering an entertaining experience.

On-demand apps

Location detection for a range of mobile apps with GPS geolocation is a very useful tool. Now it’s easy to call a cab, order flowers or food in just a couple of taps, without waiting for the operator’s answer. But details about how to create a location-based app will support virtually any company owner who wants to improve customer satisfaction.

Health & Fitness apps

Applications for fitness are at their peak of popularity. Located facilities add to success by constantly monitoring jogging routes and sports development. By inserting statistics or a map of the passing lane, you can share your sports accomplishments on social networks.

Travel apps

Traveling apps will work with a location feature smoothly. People tend to decide where to see them in advance and travel apps will provide them with tips for the route and proper guidance. Regardless of whether it is a specialist travel application or a group network, the travel industry still uses locational apps.

E-commerce Apps

How do you provide your customers with shipment and distribution information? E-commerce Apps do it for your business with a geolocation feature. In addition, retailers can map their customers’ positions and provide them with better services.

Savvient Technologies experience with Location-Based Application

Savvient technologies create a PinIt app that will allow you to pin incidents that you encounter in your everyday life. Simply login, pick the pin you would like to use, and then PinIt! Users can also add short descriptions to pins if need be. Users will have access to a map where they will be able to see pins that are posted by themselves and others. Notifications will be sent for pins posted for emergencies so that users can stay up to date with what is going on in their area. With PinIt, you are making the world a safer place one pin at a time!


When people and businesses are familiar with how geolocation applications interact, they have a strong desire to get new ideas about technologies that make life easier and interesting. We need a qualified team of developers who will create an MVP to give user feedback and send it to the market. Conversely, if you are confident that the expected product will work, you can invest in the complete product quickly. Will you like to voice your opinions and get legal advice?

Savvient Technologies is a leading web & mobile app development company headquartered in Australia, works on cutting-edge technologies and if you’re searching for your successful software development service, contact us or email on now.